[ux] UX Digest, Vol 7, Issue 5

Mon May 16 05:26:10 UTC 2016

+ <3 for the many layers of this thread!

-- 
*Natalie Cadranel*
*Founder, OpenArchive <http://open-archive.net/>*

On Sat, May 14, 2016 at 5:00 AM, <ux-request at lists.torproject.org> wrote:

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> Today's Topics:
>
>    1. Re: Brand naming resources, inspired by Orfox, Pearl,
>       Mini-tor discussion (Spencer)
>    2. Re: Brand naming resources, inspired by Orfox, Pearl,
>       Mini-tor discussion (Nathan of Guardian)
>    3. Re: Brand naming resources, inspired by Orfox, Pearl,
>       Mini-tor  discussion (Carolin Z?belein)
>    4. Re: Brand naming resources, inspired by Orfox, Pearl,
>       Mini-tor discussion (Ame Elliott)
>
>
> ----------------------------------------------------------------------
>
> Message: 1
> Date: Fri, 13 May 2016 09:40:32 -0700
> From: Spencer <spencerone at openmailbox.org>
> To: UI/UX discussion list <ux at lists.torproject.org>
> Subject: Re: [ux] Brand naming resources, inspired by Orfox, Pearl,
>         Mini-tor discussion
> Message-ID: <c634f919f078a428c16f2b874e36b9e2 at openmailbox.org>
> Content-Type: text/plain; charset=UTF-8; format=flowed
>
> Hi,
>
> >
> > Ame Elliott:
> > resources for naming
> >
>
> Yay!
>
> >
> > onions (they make you cry, give bad breath, etc).
> >
>
> These are artificial constructs caused by fear; be weary of these
> perspectives ):
>
> >
> > Descriptive
> >
>
> This is the most valuable given the gap that needs crossed to use Tor:
> people don't know what it is.
>
> The current question I get about Tor, or internet browsers that route
> through the network, is: What is Tor?
>
> The given answer is often a summary of the use case [0], which doesn't
> explain what Tor is. This requires further explanation, presuming there
> was further inquiry, to get to the technology so that people can better
> understand what is happening.
>
> By calling it something descriptive, e.g., 'Onion Browser', the answer
> to the "What is Tor? question instead becomes a summary of the
> technology, onion routing, and provides the elements needed to create a
> mental model to understand what Tor is; people know their use cases
> already, even if they don't know they are use cases.
>
> [0]: "Tor is free software and an open network that helps you defend
> against traffic analysis, a form of network surveillance that threatens
> personal freedom and privacy, confidential business activities and
> relationships, and state security."
>
> >
> > Tor is an acronym
> >
>
> The authority on the subject says the originating acronym was 'The Onion
> Routing' but I alter history and tell people it stands (stood) for 'Tor
> Onion Routing', to fit into the recursive acronym thing common in some
> freedom-respecting software.
>
> >
> > ?brand star?
> >
>
> Yay for nerdy charts!
>
> >
> > describes every product ever
> >
>
> That's what designers do (:
>
> >
> > Mobile Tor can too.
> >
>
> I use a "desktop" OS on a "mobile" device and I run Tor: am I running
> desktop or mobile Tor?
>
> I use a live distribution and I run Tor: am I running desktop or mobile
> Tor?
>
> These nuances of the form in which the use cases exist cause
> fragmentation in the mental model of using Tor at home, work, and on the
> go (which may all be the same thing).
>
> This fragmentation causes uncertainty.
>
> Uncertainty degrades trust and creates fear.
>
> Fear leads to the darkside.
>
> TOR: The Old Republic.
>
> >
> > want more, there is more
> >
>
> More, please.
>
> Wordlife,
> Spencer
>
>
>
>
>
> ------------------------------
>
> Message: 2
> Date: Fri, 13 May 2016 12:59:08 -0400
> From: Nathan of Guardian <nathan at guardianproject.info>
> To: ux at lists.torproject.org
> Subject: Re: [ux] Brand naming resources, inspired by Orfox, Pearl,
>         Mini-tor discussion
> Message-ID:
>         <1463158748.3982442.607112217.69F2F4ED at webmail.messagingengine.com
> >
> Content-Type: text/plain
>
>
>
> On Fri, May 13, 2016, at 12:40 PM, Spencer wrote:
> > > Ame Elliott:
> > > onions (they make you cry, give bad breath, etc).
> >
> > These are artificial constructs caused by fear; be weary of these
> > perspectives ):
>
> I agree, and was thinking about this. Perhaps when people used to hear
> the word "web", they would think of spiders, cobwebs, spiderman, and
> other negative or not so useful or desirable traits. At some point
> however the metaphor stuck because, for better or worse, it did the best
> at calling to mind what IP/TCP/HTTP/HTML made possible.
>
> For me, the "Onion" metaphor remains the best way to describe both the
> way the routing and crypto works, but also the general idea of having
> many, many layers of security. I think if we persist with focusing on
> education of why and how we rely on this metaphor, we can quickly get
> past the crying and bad breath reactions.
>
> +n
>
>
> ------------------------------
>
> Message: 3
> Date: Sat, 14 May 2016 00:15:22 +0200
> From: Carolin Z?belein <contact at carolin-zoebelein.de>
> To: ux at lists.torproject.org
> Subject: Re: [ux] Brand naming resources, inspired by Orfox, Pearl,
>         Mini-tor        discussion
> Message-ID: <1463177722.4405.104.camel at carolin-zoebelein.de>
> Content-Type: text/plain; charset="iso-8859-1"
>
> Hi,
>
> > And Tor in Chinese sounds kind of like the word for head, which is
> > slang for condom, leading people to puns like "check out this website
> > -- but use protection!"
>
> Oh, good to know! One important word more for my?vocabulary. ;-)
>
>
> > I'm not claiming we've moved forward much with the branding angle
> > there,
> > but I think there's something interesting to work with.
>
> There exists about 6000 languages and an unending number of dialects on
> the world. That could become hard. :)
> But I think a good name should be short, easy to?pronounce for people
> with different?native languages, easy to spell (not too creative) and
> it should not already associate for a big part of people with something
> other. In particular not with something bad or an other software.?
>
> So, if you have an idea you should have a look at the results of a?
> search engine. (Also for all possible misspellings, for example 'Pearl'
> <=> 'Perl'). ?
>
> > ..had generally negative associations with onions (they make you cry,
> > give bad breath, etc)..
>
> It depends of your angle of view. You can also say it makes the FBI to
> ?cry.
>
>
> Somebody?suggested 'Tor browser lite' or something like that. 'Lite'
> could be misunderstood as 'less good', 'less software quality', 'less
> anonym'.
> ??
>
> In addition, one personal comment: 'Branding' for something like Tor
> is, for me, very different like for a product of a commercial?  b
> usiness.
>
> If you have a business, you want that all people think that your
> product is the best and all is fine.
>
> If I talk with people about Tor, I always give my best to emphasize
> that only using Tor isn't the solution for all your anonymity
> 'problems'. People shouldn't get the impression: 'Oh I'm using Tor,
> nothing more can happen on me'. ?
>
> A good name is important but it shouldn't give you a wrong feeling of
> anonymity and security.
>
>
> This are my comments to this issue.?
> One of my favorite free time activities are languages. Hence, a little
> bit more from this language/culture aspect. ;)
>
> Bye,
> Carolin
>
> -----------------------------------------------------------------------
>
> Carolin Z?belein / Nick: Samdney
> URL: http://www.carolin-zoebelein.de
> E-mail: contact at carolin-zoebelein.de
> PGP: D4A7 35E8 D47F 801F 2CF6 2BA7 927A FD3C DE47 E13B
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> ------------------------------
>
> Message: 4
> Date: Fri, 13 May 2016 17:33:29 -0700
> From: Ame Elliott <ame at simplysecure.org>
> To: UI/UX discussion list <ux at lists.torproject.org>
> Subject: Re: [ux] Brand naming resources, inspired by Orfox, Pearl,
>         Mini-tor discussion
> Message-ID: <6BF9E806-352C-40AE-9CE5-D24CA7AF6BA8 at simplysecure.org>
> Content-Type: text/plain; charset="windows-1252"
>
> Thanks to everyone who?s responded - I?m learning a lot.
> >
> > If I talk with people about Tor, I always give my best to emphasize
> > that only using Tor isn't the solution for all your anonymity
> > 'problems'. People shouldn't get the impression: 'Oh I'm using Tor,
> > nothing more can happen on me'.
>
> This is a great point - that kind of honesty, authenticity, transparency
> is such a delightful quality of the Tor community.
>
> ~Ame
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> End of UX Digest, Vol 7, Issue 5
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