[tor-teachers] Open, Onion and Off-the-Record == O3? Ozone?

[Nathan of Guardian]

On Wed, Nov 4, 2015, at 10:02 AM, J.M. Porup wrote:
> > >> Perhaps, calling it Ozone, is too clever, but just using the phrase
> > >> "Open, Onion and Off-the-Record" is an easy meme that could stick?
> 
> Having spent some (admittedly disagreeable) time in marketing, I would 
> encourage thinking less about clever/punny names and instead names that 
> "say what it is."
> 
> I have found Don Norman's "The Design of Everyday Things" to be useful
> in this regard.
> 
> The name should answer the question "What is it?" in a way that
> non-technical end users immediately understand...and in a way that they
> can easily communicate to others.
> 
> I do not like to give criticism without offering an alternative, but I
> fear nothing comes to mind right now.

Smart, considerate criticism is always welcome!

Is "Open, Onion Routed and Off-the-Record" not saying what it is in
mostly plain english? I am happy with that longer version of the
description of "What is it?" or "Why do we recommend it?".

I have had great success using short memes for training in the human
rights context, where phrases like "Detach from Attachments" or "Think
before you click" are often the most firmly planted take-aways that
people who participated in a quick training have.
(https://www.cybersuperhero.net/detach-from-attachments/)

On the other hand, Wifi became the defacto short-hand for a bunch of
complex technologies, that made it something consumers could easily ask
for, and somewhat know what they are getting. I think the urge to come
up with a single word like "O3" or "Ozone" comes from that, but that is
a bit audacious.

+n

-- 
  Nathan of Guardian
  nathan at guardianproject.info