[tor-project] September Communications Report

[Stephanie A. Whited]

Hello Tor,

In September, comms:

  * continued to support Sarah with the EOY fundraising campaign, and we
    are now finalizing some final pieces before the launch
  * worked with several teams to write copy for and promote the TBA
    alpha launch
  * started working with The Berkeley Group on a brand perception study,
    the results of which could help us shape our future messaging
  * started collecting stories on how using Tor has helped people to
    include in upcoming campaigns and materials
  * promoted events including the Open Hack Days, Toronto Public Library
    Digital Privacy Expo, and others
  * planned for 2019 campaigns

September comms in links and stats:

New blog posts
https://blog.torproject.org/how-has-tor-helped-you-we-need-your-stories
https://blog.torproject.org/new-alpha-release-tor-browser-android
https://blog.torproject.org/hack-us-mexico-city-hackea-con-tor-en-mexico

Twitter
avg 3 tweets/day
New followers: 3,829
Top tweets:
https://twitter.com/torproject/status/1043210153384919046
https://twitter.com/torproject/status/1037397236257366017
https://twitter.com/torproject/status/1042805068507086850

Facebook
at least 1 post/weekday
New followers: 233

Mastodon
at least 1 post/week
New followers: 420

Instagram
at least 1 post/month
New followers: 42

LinkedIn
at least 1 post/week
New followers: 55

Newsletter
1/month
https://newsletter.torproject.org/archive/2018-09-27-tor-browser-android-we-are-hiring-share-tor-story-open-days/

Thanks to anto and hiro for the fresh look of newsletter.torproject.org!

Notable press
https://techcrunch.com/2018/09/07/tor-project-launches-official-mobile-browser-for-android/
https://www.lifehacker.com.au/2018/09/what-is-the-tor-browser/
https://www.popsci.com/alternative-phone-browsers

-comms

-- 
Stephanie A. Whited
Communications Director
The Tor Project
IRC: stephw
PGP Key ID: 39A876AD
<https://pgp.mit.edu/pks/lookup?op=get&search=0x6D6B72C339A876AD>
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