[tor-dev] Renaming arm

[Damian Johnson]

> Not to be a downer, but I'm not sure a common name like Seth really
> solves the problem here. I can already foresee:
>
>  new_person: New relay operator here, any tips?
>  somebody: Hey, try Seth!
>  new_person: The EFF technologist who posts on tor-talk?
>  new_person: Does he help with relay admin stuff, too?
>  somebody: Nope, it's something completely different. It's a confusing name.

Thanks Mike! Actually, when Roger reminded me of Seth Schoen that's
the one thing so far that did give me pause. I doubt this would
honestly cause confusion but that aside, I should check with him. I'd
find it unpleasant if a popular project in this community was named
'Damian'. If he feels likewise I should pick another name.

Hope not though. I really like this one. :(

> Conversational confusion aside, one of my pet peeves is being unable to
> search the web for a piece of software by name only and find it on the
> first page. A program named "Seth" is likely going to be as difficult to
> find as "arm" was/is.

Hmm. Just about every name we have that doesn't include 'Tor' in it
unfortunately fails this test. Tails, Stem... even Vidalia struggles a
bit through it manages to beat out the cooking recipes for the #1 and
#2 spot.

>> so now just a final sanity check with you, our wonderful community.
>> Any strong reasons to pick something else? Nothing is set in stone yet
>> so still open to alternatives.
>
> Here's some random tips for picking a memorable brand/business name that
> might help. I've sorted these roughly in order of how applicable they
> seem to be to software (most relevant urls first), and included some
> comments below each URL:
>
> http://www.entrepreneur.com/article/223401
>  - "Seth" violates tip #2, #5, and probably #7 here.

Those are really good tips. Originally I was thinking of Tormoni
(which actually *was* arm's name for a brief time before I was asked
to change it), but it's both too long and Roger would still prefer if
we pick a name without 'tor'.

Pity. Otherwise it actually fits those really well (meaningful, sounds
good aloud, etc).

Cheers! -Damian